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Solving Equity Mining Challenges for Top Dealership Agency

  • Writer: Xcelerated Data
    Xcelerated Data
  • Mar 1, 2020
  • 1 min read

Updated: Jan 16




  • TOP AGENCY TO THE LARGEST DEALER GROUPS​

  • OVER 1000 DEALERS IN THEIR PORTFOLIO


The Challenge: Equity Mining on existing vehicles is a valuable marketing tool when creating new vehicle offers. Both accuracy and completeness of each record is KEY. Our task: Create a customized, automated solutions that processes Sales Data, Service Data, CRM Data to fix incorrect or fill missing data points. Identify no-longer owned vehicles, and Identify and append additional vehicles in the HH Result: Working with their data and marketing teams, we created the many-step, customized, automated process. Currently process an average of 1 million records each month for this client, with more than 79% receiving some type of update or correction.

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