Solving Equity Mining Challenges for Top Dealership Agency

• TOP AGENCY TO THE LARGEST DEALER GROUPS​

• OVER 1000 DEALERS IN THEIR PORTFOLIO

The Challenge: Equity Mining on existing vehicles is a valuable marketing tool when creating new vehicle offers. Both accuracy and completeness of each record is KEY. Our task: Create a customized, automated solutions that processes Sales Data, Service Data, CRM Data to fix incorrect or fill missing data points. Identify no-longer owned vehicles, and Identify and append additional vehicles in the HH Result: Working with their data and marketing teams, we created the many-step, customized, automated process. Currently process an average of 1 million records each month for this client, with more than 79% receiving some type of update or correction.