Data to Power Marketing for Premiere Dealership Agency
TOP AGENCY TO THE LARGEST DEALER GROUPS
OVER 1000 DEALERS IN THEIR PORTFOLIO
The Challenge: Agency created an integrated conquest marketing platform for dealerships and required Vehicle Ownership data Intelligence to make targeted marketing decisions.
Our task: Create a data set that met their requirements using our in-house compiled Vehicle Ownership file of 170 million records with demographics.
Result: Working with their marketing and data team, we created the needed data set that is updated quarterly.